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    2015.12.29 For the autumn of 2015 Hornstulls Bryggerisällskap, a local brewing association in Hornstull Stockholm, launched a pale ale. Our aim … Read More
    2015.12.29 For the autumn of 2015 Hornstulls Bryggerisällskap, a local brewing association in Hornstull Stockholm, launched a pale ale. Our aim while packaging this ale was to do something that was the very opposite of a flashy label and eye-catching attempt to stand out in the stores. A pale ale that highlighted the content, correspond with our functionalistic Hornstull identity and made this particular beer super easy to scan at your local Systembolaget wine and beer shop. The result is something quite different – a beer label that stands out a lot because it doesn’t try to stand out at all. Read Less
    Published:
2015.12.29
 
For the autumn of 2015 Hornstulls Bryggerisällskap, a local brewing association in Hornstull Stockholm, launched a pale ale. Our aim while packaging this ale was to do something that was the very opposite of a flashy label and eye-catching attempt to stand out in the stores. A pale ale that highlighted the content, correspond with our functionalistic Hornstull identity and made this particular beer super easy to scan at your local Systembolaget wine and beer shop. The result is something quite different – a beer label that stands out a lot because it doesn’t try to stand out at all.