Pennzoil - Born from Natural Gas
Spot commercial
This spot for the american oil company Pennzoil, belongs a campaign called “Born from Natural Gas”, leaded by J. Walter Thompson agency (JWT). The idea was re-imagines the way their can shoot tv, using every elements, from character to action in the form of light being projected on gas visual technique, to tell their story in an interesting and epic fashion.
Asked by Loica i develop a visual study to explore how we can integrate the idea in the scenes of an initial script for the spot, that is how I illustrated each elements as a light beams in gas. I´m very glad with the result of the exploration, even though the final production of the commercial it would be accomplished by another production company, which apparently be Moving-Pictures, who certainly did a beautiful work.
