Estee Lauder challenged to FIT packaging design Juniors to create a conceptual, over the top version of the Estee Lauder Pleasures perfume. The key was to be innovative while keeping the brand equities of the brand.

This is one of my two concepts that won the competition. This second concept is all about simplifying and modernizing the bottle shape to reflect thecontemporary Pleasures woman, but still retaining the brand equity of thecurrent bottle silhouette

I did this by designing the bottle as a solid rectangular cube with shape of the current bottle as thenegative space.  This new modular structure is encased in a folding box structure covered in a drawstring chiffon pouch.