MASHUMARO: marshmallow bento
MASHUMARO: marshmallow bento
Confectionary based on animator Hayao Miyazaki
Ghibli (pronounced jee-blee) Candy Studio is an umbrella confectionary brand based on the film themes of Japanese writer, animator, and film director Hayao Miyazaki. The name “Ghibli” is derived from Miya­zaki’s animation studio, Studio Ghibli.

Mashumaro is a trio of large marshmallow“baos” filled with various organic fillings stored in a tiered bento box style package. The packaging and experience of the product is a metaphor for the themes of tension and balance between the supernatural, the human world, and nature apparent in Miyazaki’s films. This relationship is visually expressed in the 3 tiers of the packaging, where the layers move togetherin careful balance.

The product would be found in high-end confectionary and gift stores, and the target demographic is trendy women with design and green sensibilities.
Shelf presence

photo credit: Steven Lau
Opened box, scratch and sniff stickers

photo credit: Steven Lau
Velcro Opening, hand drawn illustrations

photo credit: Steven Lau
Box fanned open, hand drawn illustrations

photo credit: Steven Lau
MASHUMARO: marshmallow bento
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MASHUMARO: marshmallow bento

Ghibli (pronounced jee-blee) Candy Studio is an umbrella confectionary brand based on the film themes of Japanese writer, animator, and film dire Read More
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Published:

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