Estee Lauder challenged to FIT packaging design Juniors to create a conceptual, over the top version of the Estee Lauder Pleasures perfume.  The key was to be innovative while keeping the brand equities of the brand.

This is one of my two concepts that won the competition. This first concept is all about how your sense of scent is closely connected to your memories, and this perfume will allow women to take those pleasurable memories with them as a solid scent pendant. 

The pendant attaches locks into the heart of the bottle, it is imprinted into the bottle as human pleasures are imprinted into the memory.  The secondary structure opens like a book and the interior is reminiscent of a high end jewelery case.  Final prototypes produced by Utley's.