ASOS wanted to redesign the complete Crooked Tongues online platform and develop a robust E-Commerce solution that was scaleable for future growth.
Historically, the strength of Crooked Tongues had been its voracious and outspoken online community that connected via its unique online platform. It was vital to translate this to the new site and tie it into the fabric of a social, online shopping experience.
I managed a digital team of designers and developers to create an enitrely new digital platform that featured an integrated forum, blog and e-commerce. The project was seen as such a success, it was used as the case study that later informed how ASOS integrated social communities into its existing e-commerce platform.
