3 ad series
Global Knives

This project was created for Global Knives and it is a 3 series magazine ad.  The ad is kept simple and clean and straight to the point of advertising the sharpness of these top of the line knives.  Each ad contains an image of a different fruit, which have been known to be difficult to cut, cut in half cleanly and flawlessly.  The headline is a simple two words and reinforces the image and the sharpness of the knives.