BassPro 3D Outdoor Billboard
Ad Design

This project asked to create an effective 3d billboard.  I chose basspro and highlighted the hunting/outdoor aspect of their company that they are so well known for.  Using a hunting scene, the shooter is a cutout in front of the billboard to give it a 3d effect as if someone was actually up there hunting the ducks that are mounted at the top of the billboard.  With hunting in mind i understood that other birds like pigeons and crows tend to perch on billboards (or high objects in general) so i added some pigeons for humor so that it would not only look like duck hunting, but pigeon hunting also.  The headline was kept simple and straight-forward due to the 2-3 second reading time drivers have when they pass it.