Rather than follow Homepride’s standard brand architecture, we went beyond brief and delivered a sub-brand with extra-tasty impact. All the better to kick off Homepride’s fresh approach to NPD.

 

The flavours are the big sell. So we replaced the usual ‘Homepride blue’ with a deliciously vivid colour palette, leaving consumers in no doubt about the standout taste.

 

American smokehouse-style typography strengthens the product USPs. Fred sports a patriotic ‘stars and stripes’ oven glove, and a holding device keeps the Homepride logo prominent. A perky US-style tone of voice adds the finishing touch.