Tasked with with the campaign to change the face of an iconic brand we didn’t shy away from the the comedy in it all thus resulted a bizarre, choreographed guy-gang dance battle in a bar featuring comedians Kagiso Lediga, Rob van Vuuren and the Savanna guy David Flynn.
Rob and his crew are convinced that the new bottle is ‘Cooler’. Kagiso and his crew are convinced that the new bottle is ‘Bolder’. David sets them straight by reminding them that, actually, it’s still the same crisp cider they know and love.”
When it came to the through-the-line communication and especially print, we highlighted the new intrinsic differences between the old and new pack design while reassuring consumers it was the same dry Savanna taste they loved so much.
We started off with a series of teaser ads, mostly used in the digital online space. This was followed up by tactical 3d print ads done for the 2015 3D issue of Top gear magazine. Generic and conceptual print ads followed which where used as billboards, in-store and in other media channels.