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    A visual identity for the wooden neighbourhood in Vilnius, Lithuania. Seeking to engage the local community in the place-making and decision-maki… Read More
    A visual identity for the wooden neighbourhood in Vilnius, Lithuania. Seeking to engage the local community in the place-making and decision-making, to reveal cultural values and historical background of the neighbourhood, a place rebranding campaign was started in 2012. Read Less
    Published:
Šnipiškės is a historical neighbourhood in the center of Vilnius (Lithuania) that faced a rapid redevelopment pressure in last decade. Seeking to engage the local community in the place-making and decision-making, to reconfigure a negative image of the neighbourhood, to reveal its cultural values and historical background, a place rebranding campaign was started in 2012 in cooperation with local residens. It involved a development of participatory toolbox for the needs of Šnipiškės community. 

An unique architecture contrast between the inhabited wooden houses of 19th century and modern skyscrapers is a core idea of the logo. It is supported by the idea of the neighbourship and recreational values of the neighbourhood. 
Logo
Color logotype variations
Facebook cover.
https://www.facebook.com/groups/484732494914039/
Šnipiškiečiai group is recognized as one of the most active fb community groups in Vilnius 2016
A map used for announcing community events in the neighbourhood. 
In one year, a nameless place for gatherings has got its name - Dragon's field. 
The toponym is used by local residents, city administration and national media. 
Flyers for cultural events and neighbours gatherings.
Layout for the notice boards. 
Several boards were lanched in the neighbourhood to foster communication both online and offline.
Note sheets for notice boards in the neighbourhood. 
One of the notice boards in the neighbourhood. 
Badges.
Used for excursions and orientation games in the neighbourhood. 
Design: Tomas Umbrasas 
Concept: Jekaterina Lavrinec + Julius Narkūnas
Laimikis.lt urban co-design group, 2012.