Here are some DM samples that I've done along the way.
An invitation for the M&C Saatchi Kids Christmas party. If they were anything like some of their parents, a hangover pack for kids would be sorely needed, complete with:
Baby Berocca
Children's Panadol
Small Coke
Junior sunnies
Kid's icepack
A gift for the Australian Olympic team to present to other athletes. "No Worry" beads - a string worry beads without the beads.
Optus customers were given the chance to reduce their bills by 10%. So we created a letter that tore off 10% when the recipient opened it. The headline read, "Rip 10% off you mobile bill".
A simple slide-pack got across the benefit of faster broadband.
