Jacks Point
What could have been a piece of junk mail turned into a seven-day junket to Queenstown in New Zealand.
The brief was to produce something simple to hand out to the crowd at the NZ Golf Open to spark their interest in Jacks Point, a high-end, eco-sustainable development.
We came back with saturation, teaser ambient campaign that occupied all of Queenstown. Cryptic questions posted in all sorts of places, on all manner of things, asked people to ponder "What's the point of life?' A specially constructed microsite, pointoflife.co.nz held the answer - Jacks Point.
Table wedges for the town's cafes.
Golf balls in the rough at the NZ Open.
Beer coasters in the Queenstown pubs. The number went through to a recorded message about Jacks Point.
Girls with tall hair in the front row at the 18th green.
A sign at the top of the bungee jump.
Chalked on cracked, broken pavements.
Cards on hotel room pillows.
USBs for the VIPs full with beautiful images of Jacks Point.
