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Innovation, invention, even originality, are too often mistaken for creativity. Creativity is all those but with emotion and human connection. Ideas are key, execution is everything. I'm still trying to get there.
  • Senior Writer
    Idea Works — Sydney, Australia
  • Associate Creative Director, Senior Writer
    Moon — Sydney, Australia
  • Writer
    M&C Saatchi, Mark. — Australia
  • Writer
    Draftfcb — Australia
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