Hooked by Uncooked
Branding
Client
Hooked by Uncooked is an inspiring project of a raw vegan chef & coach, Sandra Maes. She started up her foodie company to motivate, educate, and share her own raw food experience, which set her off, not only to a journey of health and recovery, but also of adventure and creativity.
Hooked by Uncooked is an inspiring project of a raw vegan chef & coach, Sandra Maes. She started up her foodie company to motivate, educate, and share her own raw food experience, which set her off, not only to a journey of health and recovery, but also of adventure and creativity.
Project Goals
Instead of preaching the “all or none” vegan lifestyle, Hooked by Uncooked aims to offer new perspectives, new healthy habits and foodie experiences for everyone wiling to try something new. We needed to give the company an image that will defy the raw food cliché of something reserved for the enlightened few, and give it a fresh and vibrant look that will appeal to a wider public.
Instead of preaching the “all or none” vegan lifestyle, Hooked by Uncooked aims to offer new perspectives, new healthy habits and foodie experiences for everyone wiling to try something new. We needed to give the company an image that will defy the raw food cliché of something reserved for the enlightened few, and give it a fresh and vibrant look that will appeal to a wider public.
Creative solution
We gave this young business a playful look based on hand-sketched visual elements and colourful fruits, vegetables and spices. Sandra likes variety and changes, so we worked with a very loose definition of brand consistency to keep things exciting. We also provided a variety of stamps to use on craft paper organic packaging to allow this business the flexibility to take its own shape as it grows.
We gave this young business a playful look based on hand-sketched visual elements and colourful fruits, vegetables and spices. Sandra likes variety and changes, so we worked with a very loose definition of brand consistency to keep things exciting. We also provided a variety of stamps to use on craft paper organic packaging to allow this business the flexibility to take its own shape as it grows.
Art direction: Ana Van Aerden for ALBERTcan
Design: Ana Van Aerden & Misa Petrovic for ALBERTcan
