A Beauty Well is a private luxury spa located in the Sonian Forest near Brussels. Drawing inspiration from ancient Roman bath rituals, the spa has its own, unique elegance, not without a touch of decadence. 

Project Goals
Transforming a business-like branding into a style that resonates opulence, and allowing the beauty of the spa itself to shine. 

Creative solution
Incorporating the existing blue two-tone branding into editorial photography, which is to be at the heart of the brand. Introducing "old gold" accents, to bring back the Roman feel. 

Art direction / design: Misa Petrovic & Ana Van Aerden for ALBERTcan
Photography: Luc Van Huffel for ALBERTcan