Juan Díaz-Faes's profile

TURRONERS (cards game recipes)

Behance.net
 
TURRONERS is a card game and recipes specifically prepared for a healthy diet during the holidays. In each card there're a recipe and an option to burn calories during the holidays, for example; run disguised as a page, take your nephews to snowskate, carry on with shopping bags, sweeping confetti hangover, help your nephews to up Christmas tree, getting the perfect gift in time, arrive on time to chimes ...
 
These cards were distributed in the markets of Madrid (Spain) to raise awareness to responsible food consumption.
The card game recipes are from the famous chef Paco Roncero.
 
(TURRONERS It is a pun between TURRÓN (nougat) and runners).
 
TURRONRES es un juego de cartas y recetas preparadas específicamente para llevar una dieta sana durante las navidades. En cada carta hay una receta y una opción para quemar calorías durante las navidades, por ejemplo; correr la San Silvestre disfrazado de paje, llevar a tus sobrinos a patinar, cargar con las bolsas de la compra, barrer el confeti de resaca, aúpar a tus sobrinos al árbol de navidad, conseguir a tiempo el regalo perfecto, llegar a tiempo a las campanadas...
 
Estas tarjetas se repartieron en los mercados de Madrid para concienciar a la gente a un consumo responsable de comida.
Las recetas de las cartas son del cocinero Paco Roncero.
 
Client: AGR Food Marketing
Agency: The Mushroom Company
 
HOPE YOU LIKE THEM
 
 
THANKS!
 
TURRONERS (cards game recipes)
Published:

TURRONERS (cards game recipes)

TURRONERS is a card game and recipes specifically prepared for a healthy diet during the holidays. In each card there're a recipe and an option t Read More

Published: