Uditshankar Dixit's profile

Medicine Packaging for the Visually Challenged

Category: Interaction design | Information design | System design
Project Guide : Tridha Gajjar
Duration: 6 weeks
 
India has the highest number of visually impaired people and almost 70% of the totally blind population do not understand braille. With child being a subject of pride for their parents in India, there are a lot of social, cultural and financial aspects - especially in urban areas when it comes to living conditions of blind people. Since there are no specific laws for medicine packaging or in the health care area for the visually impaired, most of their actions concerning health are with other people's help, often making them feel bad about being dependent.

The project started with understanding the medical domain from the perspective of visually challenged people, understanding their challenges and how they cope with it.
After considering all the possibiltites to explore, I decided to work on the medicine packaging and the process of consuming the medicine. To gain further insights and knowledge, I collaborated with Blind People's Association(BPA) at Ahmedabad, where I interacted with blind people of different age groups. To understand their processes entirely, I also interacted with a lot of visually-impaired people who were not fortunate enough to be in contact with associations such as BPA. The other very important side of this project was to understand the laws of medicine packaging and understanding the manufacturing aspects. Claris Pharmacueticals in Ahmedabad were kind to interact with me and help me in the process.
From the starting point of designing a medicine packaging, after the research, the project took a systems approach rather than a single product approach.
 

The solution was of interaction design, having a systems approach, with a simple sticker tally system and folded prescription for reference, which was more feasible in real life scenario and instantly applicable.
After devising the strategy, the prototype of the system was tested and was successful with positive feedback from BPA and other people.

I have tested myself how it feels to be 'blind' for some time during my research, and it helped me to clearly understand more about the whole subject and help me contribute in a better way. I would really want to thank Usha ben, Rajan bhai at BPA who helped me during each phase of the process. And all the other students, teachers, staff members at BPA and individuals and professionals whom I met during this project.
 
Medicine Packaging for the Visually Challenged
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Medicine Packaging for the Visually Challenged

Classroom Project

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