Explore New Worlds is the print promotion for Sydney Writers’ Festival 2016. Through books and writing, may it be non-fiction or fiction, the reader gets an inside to a new world. This world may be one that they will never be able to discover; one they have not been to yet; or one they have seen, but through the description of the writer they might experience it differently this time. A story is a way to venture into these new spaces, to escape the current reality and to imagine what is possible.
The generic poster released 2 months before the event. This poster is based on the four main landscapes of the campaign.
These two posters are both based on authors that will be featured in the event.
Left is the landscape inspired by Stieg Larssons books and the right poster is a Tim Winton landscape.
The path in all the landscapes symbolizes the exploration of the new world throughout the book.
The left poster is based on the author Kaleid Hosseini and the right landscape is inspired by Hilary Mantel.
The campaign also features some banners shown throughout the city.
Postercards can be used as promotion for the event as well as a souvenr.
T-shirts that will feature as staff outfits as well as merchandise.
