RSPCA
RSPCA Australia is a animal welfare company to aims to
improve animal well‐being. Because they need support from the public
they could use a new identity to create a stronger customer loyalty.
The new identity reflects the friendly, welcoming and simple
characteristics of the company. The symbol consists of two
animals, a tail of a whale, representing the water world, and a
dog, representing those who live on land. The two outlines of
the animals flow into each other, just like the RSPCA flows in all
parts of the animal world.
The stationery includes a letterhead, business cards, envelopes and social media.
Facebook page and instagram account are included in the social media.
