For this project, I designed two words using experimental materials. The concepts behind them had to imply an experience I had with the media. For 'Organic' I choose the trend of healthy eating that goes around the media a lot and tried to convey what my opinion on it is: simple, organic and natural - not just a crazy sounding powder that is suppose to be healthy.
The second one 'Scrumptious' is based on me browsing baking blogs and getting inspired to bake something delicious (or should I say scrumptious).