A one-year process to redefine the symbol and corporate identity of an anime convention.
Anime conventions are not known for having a consistent corporate design. Most are run by volunteers with no design backgrounds. This also means funds are scarce and hiring a design team would be impractical. Otakon is different. Being one of the oldest and largest anime conventions in the country, the corporation created its own Design Department in 2010. One of the major initiatives behind the design team was to create a clean, consistent, modern look that would establish a brand identity and communicate a sense of playfulness.