A Certain Brand of ИUISANCE
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The art of making a scene.
ИUISANCE Collective is a team of creatives from a range of disciplines:
graphic design, motion graphics, film/video production, UX/UI and web design, photography and illustration.
ИUISANCE Industries provides creative services to
start-ups, small businesses, and individuals.
ИUISANCE Underground is the community/events arm.
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The goal was to create a modern, digital-friendly brand that concisely reflects the bold personality and values of the team, without any extra fat.
The flipped И is a subtle expression of irreverence and spontaneity, within a functional and unpretentious setting.
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"Serious. Sometimes.
Gotham Rounded is a technical letter that goes from friendly
to high-tech to cheeky with ease."
Gotham Rounded is a technical letter that goes from friendly
to high-tech to cheeky with ease."
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