Arc Gear
http://arcgears.com



Arc is a sports protective gear brand based in Singapore. A comprehensive rebranding effort was required, in line with their website launch and plans for marketing and distribution.

I was responsible for the
logo redesign, packaging redesign, product catalog photography, distribution display stand design, and even a new colour range for the products.

Supporting design collateral and illustration was also created.

Previous Logo + Packaging:
New Logo:
The new logo was required to conserve the circular elements of the former logo.

It features a modified version of the KILOGRAM typeface by Kalle Graphics (in turned based on Nick Curtis' Anagram).

The wordmark and logo combination was designed to be contemporary and bold, encompassing the strength and durability of the products, and referencing an active and dynamic lifestyle.


 
New Packaging Design:

Utilizes the same dimensions as the previous hanging tab design.


Catalogue photography and retouching:


Required for their new website and marketing. It features their products, which still bore the former logo to be phased out:


Graphics + Illustrations for Care & Fitting Guide:
Marketing collateral:
 
Early marketing visual for the new brand scheme.


Dedicated Product Display Stand:


To be set up with distributors in the region. It was designed to meet requirements with regards to floor space constraints and the size of the products.
Product Pattern Design:

Fresh prints were created for the fabric portions of the padded gear, currently in production. They feature a series of fun camo prints.
Arc Gear
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Arc Gear

Comprehensive work on ARC brand of sports gear. Includes logo rebranding, product design, packaging design, standee design, and catalogue photogr Read More
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Published:

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