Arc Gear
http://arcgears.com
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Arc is a sports protective gear brand based in Singapore. A rebranding effort was undertaken in anticipation of their website launch and plans for marketing and distribution.
I was responsible for the logo redesign, packaging redesign, product catalog photography, distribution display stand design, and even a new range of prints for the products.
Supporting design collateral and illustration was also created.
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http://arcgears.com
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Arc is a sports protective gear brand based in Singapore. A rebranding effort was undertaken in anticipation of their website launch and plans for marketing and distribution.
I was responsible for the logo redesign, packaging redesign, product catalog photography, distribution display stand design, and even a new range of prints for the products.
Supporting design collateral and illustration was also created.
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Previous Logo + Packaging:
New Logo:
The new logo was required to conserve the circular elements of the former logo.
It features a modified version of the KILOGRAM typeface by Kalle Graphics (in turned based on Nick Curtis' Anagram).
The wordmark and logo combination was designed to be contemporary and bold, encompassing the strength and durability of the products, and referencing an active and dynamic lifestyle.
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It features a modified version of the KILOGRAM typeface by Kalle Graphics (in turned based on Nick Curtis' Anagram).
The wordmark and logo combination was designed to be contemporary and bold, encompassing the strength and durability of the products, and referencing an active and dynamic lifestyle.
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New Packaging Design:
Utilizes the same dimensions as the previous hanging tab design.
Utilizes the same dimensions as the previous hanging tab design.
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Catalogue photography and retouching:
Required for their new website and marketing. It features their products, which still bore the former logo to be phased out:
Catalogue photography and retouching:
Required for their new website and marketing. It features their products, which still bore the former logo to be phased out:
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Graphics + Illustrations for Care & Fitting Guide:
Graphics + Illustrations for Care & Fitting Guide:
Marketing collateral:
Early marketing visual for the new brand scheme.
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Dedicated Product Display Stand:
To be set up with distributors in the region. It was designed to meet requirements with regards to floor space constraints and the size of the products.
Dedicated Product Display Stand:
To be set up with distributors in the region. It was designed to meet requirements with regards to floor space constraints and the size of the products.
Product Pattern Design:
Fresh prints were created for the fabric portions of the padded gear, currently in production. They feature a series of fun camo prints.
Fresh prints were created for the fabric portions of the padded gear, currently in production. They feature a series of fun camo prints.
