Cadillac Dimensional Lettering

Cadillac's publication for the well-driven was looking for a lush, garden inspired headline to compliment an article on Jason Mraz's manifesto. Danielle chose a lettering treatment befitting of the groovy singer and philanthropist, creating two versions: one tropical and lush, the other mossy and creeping. Each was shot in natural light, then compiled into a making-of cover for the app.
 
For the first, she created oversized lettering on a grid of foam bricks, then literally planted hundreds of shrubs, succulents, and IKEA plants into warm earth. The second image opted for a lower, more uniform look by cutting rough shapes from sheet lichen, then affixing live moss. The 42" wide image continued to spread happily after three days, destroying legibility.

Visit the whole project on Marmalade Bleue.


Marmalade Bleue
Art Direction & Lettering
Planting Kindness | Danielle Evans
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2461
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Published:

Planting Kindness | Danielle Evans

Cadillac's publication for the well-driven was looking for a lush, garden inspired headline to compliment an article on Jason Mraz's manifesto. I Read More
294
2461
8
Published: