match.com
love is in the web
love is in the web
project tiltle: THE LOVE T-SHIRT
client: MATCH.COM
The online dating service match.com commissioned the project La Camiseta del Amor (the love t-shirt) in order to promote themselves on Valentine's day. The best designs presented would be posted online for public voting. The winning design would be printed on the t-shirt distributed on the day of the event.
I used the popular phrase to get butterflies in one's stomach to develop the graphic idea. Using the router as the internet's stomach, I created an illustration in which butterflies are coming out of the wi-fi waves. This concept was stressed by the phrase LOVE IS IN THE WEB adapted from the song LOVE IS IN THE AIR. It reinforced the idea that using the internet service of match.com can make you fall in love.
The rest of elements for the campaign (postcard, packaging, bag and badges) where conceived as teasers of the main concept. The main idea would be revealed once the t-shirt was given.
The design for the t-shirt was selected and posted online. It ended up semi finalist with the second largest number of votes.
client: MATCH.COM
The online dating service match.com commissioned the project La Camiseta del Amor (the love t-shirt) in order to promote themselves on Valentine's day. The best designs presented would be posted online for public voting. The winning design would be printed on the t-shirt distributed on the day of the event.
I used the popular phrase to get butterflies in one's stomach to develop the graphic idea. Using the router as the internet's stomach, I created an illustration in which butterflies are coming out of the wi-fi waves. This concept was stressed by the phrase LOVE IS IN THE WEB adapted from the song LOVE IS IN THE AIR. It reinforced the idea that using the internet service of match.com can make you fall in love.
The rest of elements for the campaign (postcard, packaging, bag and badges) where conceived as teasers of the main concept. The main idea would be revealed once the t-shirt was given.
The design for the t-shirt was selected and posted online. It ended up semi finalist with the second largest number of votes.
