design is gutural
raw statements
project tiltle: DESIGN IS GUTURAL
client: PERSONAL PROJECT

I have always had the same problem. Clients thinking that the design work is really easy to do and it doesn't require a lot of effort. As a designer, I know how difficult it is at times to come up with a solution, you need to receive and digest a lot of information in order to come up with a good solution. Based on the idea that design comes from the inside I made this series of posters and postcards which try to create awareness on how complicated the design process can be, and how is something you need to feel in order to have positive results. The images used are really shocking and make the viewer uneasy, but they serve as a reminder of how difficult it is to arrive to a good solution, the idioms I used are also a reminder of how design can be surprising and different; in other words how you have to feel it in your guts in order to know that it is good.