Design language and the re-designed identity for Scott Carver (award-winning architecture and design studio based in Sydney) is based on the mathematic rationale of the “Equals Sign”. This becomes a shorthand form of communication and provides a bold, simple and distinctive graphic output. The shorthand expresses itself through use of language, formulas, hierarchies, symbols, big numbers and abbriviations. As the nature of the identity is pragmatic and textual, black and white is the dominant colour scheme. Complimentary colours create a graphic punctuation device e.g. to highlight the shorthand elements, web interactions. The elements are combined with an adaptive grid system built based on the rule of thirds. Together these elements and the algorythms between them formulate the design language for the studios architects and designers to produce a unified look throughout applications.