Adidas #runmore10k
Identity and branding for a 10k night race in Toronto
The race was occurring during the daylight savings time changeover, giving people an extra hour in which to run. The mark is a combination of the three stripes of the Adidas logo with symbols of time (infinity, hourglass) and the roman numeral for ten (10k run). A fluorescent colour palette on a backing of black brought the night staged event into focus.
