Right from the naming, tagline, menus to the interior graphics The Sugar Factory was a challenging project that was completed in a short time frame of one and half months. The brand language is strong and bold. With the description of TSF given below...
need I say any more?
The Sugar Factory is an imaginative, bold and ground-breaking party blend of urban grooves, cutting edge Electronic music, fashion, design and Live Acts. Located at Le Meridien, The Sugar Factory offers popular and alternative culture, along with a variety of party music to boogie down to, spread across 4000 sq ft. The Sugar Factory has an absolutely crucial mission that our patrons must have FUN! No hang-ups! No attitudes! No tighty whities! Just feel at home and dance your legs down to little stumps! Let loose and shake what your mama gave you.
Presenting the Factory where Fun is Manufactured..
Entry to the factory, where a container was created to reduce sound carrying out of the club (and also give a factory vibe right from the outside). Lamp posts were made to look like candy canes.
Glow in the dark text on the walls, that interacts with neon lighting. Custom illustrations for walls and doors to the loos, with some fun copy.
VIP Lounge
Bar + Seating area
