Pataka Pops is a first of it's kind stand alone Popcorn Store in India.
And for such a concept, only a clutter breaking identity will do.
Right from the name to the extensions of the brand, firecrackers were used as inspiration. Starting with "An explosion of flavour in your mouth" the name PATAKA POPS was coined. A Hinglish (Hindi + English) term that works not only with the local audience, but also resonates with an international one. All collaterals showcase a contemporary-kitsch-indian aesthetic. So get ready for a blast of colour and a flavourful brand!
Right from the name to the extensions of the brand, firecrackers were used as inspiration. Starting with "An explosion of flavour in your mouth" the name PATAKA POPS was coined. A Hinglish (Hindi + English) term that works not only with the local audience, but also resonates with an international one. All collaterals showcase a contemporary-kitsch-indian aesthetic. So get ready for a blast of colour and a flavourful brand!
Custom Typography was created for the logo using Gotham as the base.
Bright Colours + A popcorn bomb about to explode = Pataka Pops is all about the Big Bang of Popcorn!!
Logo with & without the tagline
Staying true the roots of this very colourful brand, the logo can be used on different background colours,
across various collaterals.
The custom typography was also used to create firecracker inspired " flavour labels". Each name also has a
cracker-connect to it. Hinglish has been used once again to create a bit of a "punch'!
A store front that is as bright and happy as the brand! Popcorn is a mood uplifter.. so why shouldn't the store facadé
do the same? The idea was to establish a "Pataka Pop Yellow"... See it at the mall and you know your craving for popcorn can be satisfied right round the corner.
Enter the Pataka Pops store and revel in the riot of colours!
And a wall full of fun facts about Popcorn that make you smarter! Each store would have different facts.. so you are never stuck with the same information. No templates for this entertaining store!
MORE KITSCH now with EVERY Menu!
Remember the 500 / 1000/ 10,000 Ladi crackers you bought every Diwali? We take inspiration from these crackers for our crackling popcorn packaging! The Small: 250 POPs, Medium: 500 POPS, Large: 1000 POPS.
And one more thing... Make sure you read the WARNING.
