CREATING THE BRAND
We landed on key points, values and a positioning that helped us find the perfect name: MEAT FACTORY. A bold choice, with the idea that everything the customer eats contains meat for sure. MEAT FACTORY is an inclusive, community-oriented eatery based on the idea of bringing workers together in a factory atmosphere to experience an innovative take on everyday eating.
DESIGN ENGAGEMENT
We became inspired by very minimal design, clean graphics and strong typography. We wanted to enforce that feeling of transparency, allowing the design to be very straightforward, allowing the natural & textures of the food act as the primary supporting element. An identity was created that was simple in it’s aesthetic but bold in presence, one that easily stood strong against competitors. Black and yellow became the main graphic colors, with accents of white and translucent materials to further the concept.
THANK YOU!
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