We've already worked with Armat before, perfecting the online presence for their brandy line. This time, they came to us with a radical new proposal for a vodka drink sourced from Armenian traditions yet comfortable in the hands of the modern cosmopolitan connoisseur.

Armat Vodkas come in four flavours. Wheat, Lime, Strawberry and Herbal. Each has a unique fabrication method inspired by the animal kingdom. We went for a simple layout for our website.

Other than a contact and about page, the site only contains a display page where users can inspect the vodkas on an animated dial. Information on the various products are tastefully displayed alongside.

Armat emphasised the need for a vodka which would be both traditional yet cosmopolitan. This requirement was reflected in the bottle branding, which feature clean lines with decals depicting the ancient animals which inspire the spirits. These design beats are also present on the website itself to emphasize sophistication and purity.

Client: Armat Drinks

Graphic Designer: Sevak Anakhasyan

Illustrator: Loussiné Ghukasyan

Web Designer: Arus Hakobyan

Motion Designer: Narek Babiyan

Web Developers: Jiro Farah, Styop Saribekyan

Check out the full project: conceptstudio.com/portfolio/armat/