Mini Misque
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Branding
Towards the end of 2015 Saudi Arabia based Misque brand got in touch to develop their toddler sub-brand. They needed a modern-but-naive, colorful and playful brand to take on international markets with a design-driven product line, but without losing focus on their Saudi Arabian origins and market. We ended up developing a brand that, although modern, retains a naive feeling through the use of color and illustration style.
