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    Audio-Transmitted Merchandise for music label Electric Deluxe. We were super thrilled to hear the king of techno wanted us to design his new mer… Read More
    Audio-Transmitted Merchandise for music label Electric Deluxe. We were super thrilled to hear the king of techno wanted us to design his new merchandise. We were even more thrilled to hear he wanted something that would blow his mind. Known for his superb live sets and genre-defining ways of making music we decided that our concept should be about creating things with sound. Read Less
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Audio-Transmitted merchandise
for the king of Techno
 
We were super thrilled to hear the king of techno wanted us to design his new merchandise. We were even more thrilled to hear he wanted something that would blow his mind. Known for his superb live sets and genre-defining ways of making music we decided that our concept should be about creating things with sound.
Soundwaves see that music from the musician reaches the listener. We thought it would be great to actually send the designs of the T-shirts and the bag via sound. This is what we have done,  we have built an installation that does that exactly. An image is sent pixel by pixel in morse-code from one computer to another, which 'listens' with a microphone. One great detail appeared to be that, however hard one tries, one always gets a form of noise. This becomes visible in unpredictable, but very welcome glitches in the image. 
 
The two videos below show how the custom-built software for this project works. It transfers a 3d-scan of Speedy J’s head from one computer to the other, via sound.
 
 
When we had finished the project for our client. The project got featured on blogs all over the world, including WIRED. Here a few cool articles: WIRED USA, WIRED UK, Core77, Creative Applications, Protein, DesignNL
 
Turning Digital to Analogue
 
After touching up the final images from the audio-transmitted material we decided it would be best to then screen print everything on shirts and tote bags.
 
The final merchandise
 
Here are the final results:
 
Thanks for watching!
 
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