Logo Concept, Typography & Coloring
The logo represents the three musical areas of house music Flow represents: Deephouse, Tech House, and House in general.
For the typography we have used a font (Cassanet) that matches the triangular shape. This font is now the main font of FLOW.
For each event we always use a different color scheme. Flow organizes stages at festivals, but also clubnights. Therefore, we have divided it in color. For festivals we use a colored background and the clubnights a black one.