Szelet (it means a ‘slice’ in English) is a really small pizzeria which specializes in a slice of pizza. I started with inveting the name ‘Szelet’. After that I designed its identity, the interior design, the packaging and the web design. I wanted to choose a strong concept which can be developed into a franchise later. Therefore I have chosen a very intense colour – red – and a familiar shape that evoke the ‘world’ of pizzeria and fast food restaurants.