As a self-initiated brief I wanted to examine the Twinings 'Moments' line of tea. My main goal was to keep true to the idea of drinking in the moment but to make it more interesting and eye catching whilst aiming it at a younger audience that might not be keen tea drinkers... yet.
The outcome involved a range of herbal teas, "for those days of sick", "...passionate nights" and "late night deadlines". Each one focusing on health benefits and natural alternatives that people might not expect. As well as the packaging I worked on in-store promotion for the teas.
Packaging front and back
The packaging is smaller than most average tea boxes and contain slighter fewer tea bags; making them perfect to pick up and store ready for the moment. I wanted the language to have a more personal feel, as though the consumer is being spoken to directly in a friendly but informative manner.
Tea bag packaging and swing tags
Each box comes with a selection of 3 herbal blends. The "days off sick" box contains more simplistic blends aimed at getting you back on your feet as quickly as possible. "Late night deadlines" has blends to give slow release energy, help concentration and stress relief. Finally "Passionate nights" contains a natural aphrodisiac (cinnamon), energy release (ginseng) and something for after - mainly to aimed and females as it helps prevent UTI's (cranberry).
Packaging sides
The sides contain the same information as the inner packets as well as some brewing recommendations.
Promotion in store
The boxes of tea wouldn't be sold alongside the rest of the teas, instead it would be put with their counter - for example "late night deadlines" would go with the energy drinks and "passionate nights" could go with either the wine or even condoms.
