For this project we had to create a brand and packaging for a fictitious company which produces and sells cornish caviar. I wanted to create something that appealed to the higher end of the market whilst having a humble family feeling. Focusing a lot on the idea of family values and that home made feeling that comes with it.
(UNI YEAR 2)
The packaging for each jar of caviar is a small wooden box with a simple slide of lid. Trying to enforce the idea of handmade and traditional fishermen.
Underneath the wrapping of the box is a story that tells the consumer where the caviar has come from and what the family traditions are, and continue to be.
To add a bit more of a personal touch to each jar, a small label with the name of the person who packaged it would be wrapped around the top.
For part of the promotion I made 3 small booklets that could be mailed or given out. Each one contains information on the given topics - the family, the sturgeon and the caviar. They would be given out a set in a holder (bottom).
