A T E L I E R
Interior Design by Adri van Zyl
Identity work for Atelier, an Interior Design Studio based in Cape Town. The project included a logo, secondary logo elements, stationary set, social media elements and business card production.
I proposed to use custom typography that conveys discipline and sophistication. The use of a matt gold foil, midnight blue and environmentally friendly paper inspires luxury and speaks to the studios appreciation for sustainable materials. The symbol I have created represents the brands first letter "A" ,as well as the owner's initials, as symmetrical geometric shape that has the potential to evolved into something else at any time. This is illustrated in the pattern that was created using the same symbol.