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Veja Serif
Gustavo Soares
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—
PROCESS
VJTimes was the old type used for text, a custom (increased x-height) version of the Linotype Times
As based on Linotype Times, VJTimes kept a lot of the inconsistencies and strange decisions accross the family...
... which were obvious things to improve
Contrast was far too high in certain parts of the letters for a text face. It was also a big problem in rotogravure printing
Also considering the family, the semibold was made lighter to better mark the transitions and allow for finer typography
Caps had their weight and proportions balanced to the lowercase – and gained a more contemporary look
Distinct sets of diacritics were made for upper and lowercase – they were also positioned correctly
Screen optmization (hinting) between the old VJTimes (first line of every group) and Veja Serif (second line)
Closeup of common screen reading sizes. VJTimes (first line of every group) and Veja Serif (second line)
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Veja Serif
146
1.8k
10
Published:
October 30th 2015
Gustavo Soares
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Owner
Gustavo Soares
London, United Kingdom
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Credits
Eduilson Coan
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Veja Serif
Text typefamily for Veja, Brazil's leading weekly news magazine. This project originated from a specific demand to improve the publication's read
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146
1.8k
10
Published:
October 30th 2015
Creative Fields
Creative Direction
Typography
veja
custom type
custom typography
magazine
magazine typography
type design
times
times new roman
New times
Brazilian
brazilian magazine
Weekly news
weekly magazine
franklin
Franklin Gothic
Copyright Info
Attribution, Non-commercial, No Derivatives
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Report