Writing, Casting, Producing: Saint Louis University "Be a Billiken" Radio Spots
Each year, Saint Louis University refreshes its radio spots aimed at prospective students. I evaluated previous spots and then wrote two new academic spots and one new campus-oriented spot for fall 2011. I selected the best 14 voices from our "Be a Billiken" cast members who fit into specific geographical profiles and took them to a local studio to coach them and record. The spots aired on teen-oriented radio stations in current and. emerging target markets around the country.
Each year, Saint Louis University refreshes its radio spots aimed at prospective students. I evaluated previous spots and then wrote two new academic spots and one new campus-oriented spot for fall 2011. I selected the best 14 voices from our "Be a Billiken" cast members who fit into specific geographical profiles and took them to a local studio to coach them and record. The spots aired on teen-oriented radio stations in current and. emerging target markets around the country.
