Whilst pitching for a tender we wanted to solve a problem for Iceland. Their award winning mince pies were flying off the shelves, but bare shelves, no decoration or promotion was displaying their achievement. We decided to create some shelf-ready packaging to hold multiple 12 packs of their pies.

Without any assets supplied, it was down to me to reproduce the Iceland branding and packaging style whilst also making it stand out from their existing products on the shelf. The bright red glitter effect compliments the logo and product packaging.

The packaging has a perforated tear from the sides around the front of the box so that the top boxes can be opened and displays the product attractively on the shelf whilst stacking upon other boxes.