UBELT
LOGO DESIGN
The uBelt logo was created for the startup company offering customisable leather belts. Their target audience is male between 25 and 40 years old who has a sense of style. The logo had to look artisan with a modern touch.
My approach was curvy hand lettered type placed within the circle. I tried to use positive and negative spaces when combining smaller case ‘u’ with capital ‘B’ to get the belt tip shape as well as a continuation of the letter ‘B’ stem.
The first sketch and logo development
Logo embossing on belt packaging and label
