ALICE’S ADVENTURES IN WONDERLAND
Throughout the journey in wonderland Alice encounters many characters that appear to be oddly familiar. To me it seemed that they are children’s interpretations of adult personalities. Therefore, my concept was to create a book cover where one of the characters would be transformed in an absurd and funny way. I wanted to show how children are seeing the world without strict rules
One of the challenges of the Alice’s cover brief was that it would stand out from many other children's books when it’s placed on a shelf in the bookshop. The cover had to attract not only kids but adults too.
1st Place on Penguin Design Award 2010 – Children’s Cover Category