Merlin Entertainments operate over 120 visitor attractions and resort theme parks in over 25 countries, with world-renowned brands Madame Tussauds, Sea Life and Legoland amongst their vast portfolio. Undergoing a re-fit of their retail area, Madame Tussauds Berlin required amended graphics throughout the store and new bay header designs featuring German and international figures to attract shoppers to the merchandise on sale.

 

I delivered a full set of artworked graphics including wall and floor vinyls, retail counter and merchandise gondola graphics, bay headers and other POS items, maintaining style consistency throughout. In designing the bay headers, I took the creative lead on decisions for figure selection, researching each to ensure cohesion, and obtaining copyright-cleared photos from the Merlin team. Headers featuring figures such as Spiderman and Dreamworks’ Ice Age characters were given the green light by each IP’s respective owner.