Merlin Entertainments operate over 120 visitor attractions and resort theme parks in over 25 countries, with world-renowned brands Madame Tussauds, Sea Life and Legoland amongst their vast portfolio.

 

For the opening of the new Madame Tussauds attraction in Beijing, China, the Creative team at Merlin Magic Making Studios in London required graphics for the MT retail space based on an established international format, devised by the in-house Retail team. 

 

I delivered a full set of artworked graphics including wall vinyls, floor graphics, retail counter and merchandise gondola graphics, bay headers and other POS items maintaining style consistency throughout. In designing the bay headers, I took responsibility for the figures included in each design, researching each extensively to ensure cohesion and obtaining copyright-cleared photos from the Merlin team.