The Amkinah brand is characterized by the services and industry it caters to. As a leading provider of engineering and construction facilities and with a strong presence in the oil and gas sectors as well as industrial construction and design, Amkinah proposes to make optimum use of the factors that determine its success.
A promise of environment consciousness and international expertise apart, Amkinah is also a professionally managed entity. In this option, we have positioned Amkinah as a global organization with local intellect and is therefore the best starting point in its brand development.
Throughout the branding exercise, we looked at various elements that can combine to create the brand. With a little ingenuity, we formed the link leading to the brand creation. The shape thus generated took on the subtle points to derive the final shape of a T-square perceived as a monogram going in the right direction. We chose the color green to emphasize on environmental conservation that Amkinah places high on its corporate values.
The brand mark was then placed along side the title of the company set in a typeface that is contemporary by nature. Emphasis is placed on the Arabic font for easier recognition. The stroke on the top of the type face is not just a part of the Arabic font, but is an indication of geometric beliefs and culture. Set in dark blue to complement the green, the final look is a mix between the corporate and the functional side of Amkinah. A construction diagram is also provided to show that all elements are aligned with each other.
