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    GCAA STRATEGY LAUNCH 2017-2021 GCAA’s strategy launch is a high profile event that merits a distinctive theme, branding and event management. In … Read More
    GCAA STRATEGY LAUNCH 2017-2021 GCAA’s strategy launch is a high profile event that merits a distinctive theme, branding and event management. In light of GCAA’s inspiring leadership role in the UAE to regulate Civil Aviation and provide designated aviation services. The theme design is inspired by symbols related to the aviation industry such as the engine propeller, flight routes, wind pattern and wind-generated sand patterns. It captures the essence of aviation in a contemporary and elegant manner. Based on the aviation-inspired imagery, a graphic element is composed which basically resembles the ebb and flow of the “wind”. It is further abstracted into an undulating pattern that reflects the thought that GCAA strategy is dynamic and evolving, in sync with global trends, market demands and growth patterns. Read Less
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The theme design is inspired by symbols related to the aviation industry such as the engine propeller, flight routes, wind pattern and wind-generated sand patterns. It captures the essence of aviation in a contemporary and elegant manner.

Based on the aviation-inspired imagery, a graphic element is composed which basically resembles the ebb and flow of the “wind”. It is further abstracted into an undulating pattern that reflects the thought that GCAA strategy is dynamic and evolving, in sync with global trends, market demands and growth patterns.



Overlaying the title of the event on the pattern, this theme captures the dynamism and constantly evolving nature of the aviation sector. The gold and black color scheme reflects richness, sophistication and futuristic thinking. Overall, this abstract style is simple, minimalistic and appropriate for the brand identity.


Client: General Civil Aviation Authority (GCAA), UAE
Creative Design: Ratheesh Ramachandran
Account Executive: Vimal Vinod
Creative Support: Biju Thomas, Rajeevlalith
Agency: Miraj Media, Dubai



© 2016 Ratheesh Ramachandran