American University School of Communication
Program advertisement to promote participation of two SOC professors at the American Journalism Historians Association
Background: Professors W. Joseph Campbell and Wendy Melillo were participants in the annual conference of the American Journalism Historians Association, which afforded us the opportunity to create an ad for the program that served both the practical purpose of drawing attention to the specific times and dates of their presentations, as well as reinforcing the position of the School of Communication as a thought-leader in the field.
My roles in this project: Conceived the idea; wrote the copy; oversaw graphic layout with an outside design firm; coordinated with the conferenece organizers to place the full-page ad in the event program.
